Connexia.

Connexia is a media company focused on advertising. I joined the innovation division, working on clients' websites, e-commerces and digital products. Beyond UX projects, I also worked on communication campaigns, proposing innovative, unconventional technologies — including mixed, augmented and virtual reality.

I worked as a Product Designer within a consulting team alongside graphic designers, innovation consultants and copywriters. I was responsible for the discovery and scouting of emerging technologies, and for imagining how they could fit into clients' projects.

• Projects spanned completely different domains, with very different challenges, without a standard process — yet approached with the same method.
• Not every technology available on the market matched a project's specific needs.
• Organizing workshops based on project type, not always with all the necessary data available.
• Presenting to and involving stakeholders at different levels within the same project, adapting data granularity and tone of communication ad hoc.

I worked across many clients in the agency's portfolio, on projects varying in size and impact.

Fastweb

• Ran business-needs gathering with internal and external stakeholders.
• Mapped the full omni-channel customer-service blueprint, to provide a comprehensive guide for all operators.

SisalPay

• Redesigned and tested the back-office portal, including its information architecture.
• Delivered the required screens, plus the analyses and tests, to the client's stakeholders.

ActionAid

• Helped define the company strategy and initiatives roadmap — tools, methods and activities to redefine scope, prioritize the backlog and establish a collaborative framework.
• Supported training activities for the client's team.

And more

• Supported the creation of a gamified framework to introduce open-innovation practices into company processes.
• Proposed, developed and delivered Meta filters for clients like Yamaha and Decathlon.

• Navigating by sight at times, within a clear and defined perimeter, lets you break out of a rigid standard scheme and better cover the client's needs.
• Researching and staying informed, even on areas not directly connected to the client's scope, is essential to widen the pool from which the solution is drawn.
• A well-formulated question helps more than many answers.